4 Best SEO Reporting Tools in 2025 Free & Paid Options

We’ve been using Moz Pro since 2012 and it is the ONLY piece of software that makes the cut time and time again. It brings so much to the table for a smaller team that has to do a little bit of everything. Moz Local helped increase our client’s footprint in the local search ecosphere which ultimately led to higher brand authority in Google. Moz Local took our location data and put it in all of the right places.

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You can go beyond just Semrush data by connecting 20+ other marketing data sources to further enhance your reports. If you are an SEO geek and need to make your own Schema data, but obviously can’t remember all details in your head, then I would recommend this tool. There are many generators, but all the others I’ve tested have a very small selection.

It’s essential for monitoring search performance, indexing status, and resolving technical issues. AccuRanker also integrates with tools like Google Analytics and Google Data Studio, allowing users to build white-label reports or dashboards without switching between platforms. Some tools specialize in one area, while others provide a complete SEO suite. The best choice depends on whether you need deep specialization or a broader set of functions. You can also count on our team to take care of your SEO strategies. They’ll take the time to understand your business, industry, and audience to create an SEO strategy that suits your needs and budget.

Outranking (SEO Writer Plan)

Semrush offers three plans that range from $117.33 to $416.66 per month. You will receive a full refund if you decide to cancel your subscription within seven days of subscribing. The Premium plan lets you optimize up to five websites, track 250 keywords, crawl up to 10,000 pages and compare each of your sites against three competitors.

I recommend you get started with the Lite plan for $29/month. Since SE Ranking is a white-label SEO tool, you can build custom SEO reports with branding and personalization options. I especially like that your analysis comes with tips for improving each SEO element. However, they don’t penalize you for including structured data they don’t use. Check out their rich results page to learn more about the schema types you can implement on your website.

• It does the essential analyses to demonstrate what your competitors are doing, show you the most advantageous keywords, and how well your website performs in search engine results.
• Ahrefs has carved out a reputation as the heavyweight champion of backlink data.
• One of the first tools I recommend to anyone looking into SEO is Google Search Console.
• The Screaming Frog SEO Spider is a free or paid tool (depending on the type of SEO audit you need) created by UK-based SEO agency Screaming Frog.

Semrush also offers more features and unlimited access with various paid plans. With this feature-packed tool, you can easily find out what keywords your competitors are ranking for and craft great content around those terms and phrases. The tool, which boasts more than 50,000 users, also returns handy data for each keyword, including the search volume, CPC, and level of competition.

If you’re ready to put this into practice, you can try Landingi for free and start building SEO-powered landing pages in minutes. They often work with estimated data or snapshots, so their numbers aren’t always precise. They also can’t fully understand content quality or user intent like a human can. Many tools come with steep learning curves, especially full-featured platforms like Semrush or Ahrefs.

Regularly checking for broken links helps improve my site’s credibility and user experience. Backlinks—links from other websites pointing to yours—are vital for off-page SEO. A strong backlink profile enhances your site’s authority and significantly impacts your search rankings. Technical SEO can often be daunting, but the right tools simplify the process and ensure your site is optimized SEO Anomaly for search engines.

It includes keyword research, SEO audits, backlink data, rank tracking, and content ideas, all packaged in a user-friendly dashboard. The platform is backed by Neil Patel’s brand and is designed to guide beginners through the basics while still offering enough depth for more experienced users. It combines several tasks (keyword research, SERP analysis, and on-page optimization) in one place, which helps streamline workflows for individuals and teams. While it’s highly focused and practical for local SEO, it doesn’t cover the full range of organic SEO features like backlink audits or deep content optimization. Citation data can occasionally lag and may require manual checks, and some users might want more advanced analytics than what the platform currently offers. Still, for managing the local side of SEO, BrightLocal is hard to beat.